The new miCoach X_CELL will help you make the rise from good to great. It measures your explosiveness when making those short sharp cuts, those huge hanging jumps and your overall 'Hustle score' during a game. Out-jump your opponent. Burst through the gain line. Go all in. Every time.
With the SPEED_CELL, you can track your performance on the field of play like never before. Capture your top speed, distance, intensity and number of sprints so you can study your game, train smarter and improve. You used to think you were fast. Now you know for certain.
Sync your stats with the multi-sport app and watch it get to work. It analyses your game and tells you where you need to improve. Then gives you a training programme designed just for you, so weaknesses are temporary and strengths are forever.
As Official Sportswear Provider for the London 2012 Olympic and Paralympic Games, adidas have launched a limited edition t-shirt (RRP £20) and baseball cap (RRP £9) which is only available to buy for seven weeks from 20th August to 3rd October 2012.
For every t-shirt and cap sold, £5 and £2 respectively will go directly to the British Paralympic Association to support the ‘Front Line to Start Line’ campaign that they have recently launched in partnership with Help for Heroes.
Front Line to Start Line helps injured servicemen and women progress in competitive sport.The adidas range is supported by sporting heroes such as David Beckham, Jessica Ennis, Tom Daley, Phillips Idowu and Pete Reed, Paralympic athletes Jon-Allan Butterworth, Netra Rana and Derek Derenalagi, as well as LOCOG and participating retailers.
For Mohammed Ibrahim, a passionate Olympics follower, NHS worker and part-time Taekwondo teacher from Bristol, the chance to meet members of Team GB and experience a full athletes’ kitting out session was the experience of a lifetime. It was completely overwhelming! I felt like a real VIP for the whole dayMohammed Ibrahim, Bristol

What made you enter the competition and how did you feel when you found out you’d won?I’d been following Adidas for a couple of weeks, in the run-up to the Olympics, when I saw the tweet about this competition. The idea was to send in a photo in your adidas gear – and I instantly knew I had the perfect photo to enter, this funny photo of me balancing on my head. Soon after that they called and told me that I’d won, I’d never ever won anything before so it was a shock!
Take a look through a selection of the best images from London 2012 and relive some of the greatest performances from Team GB.
To bring the curtain down on what has been a great games for Team GB, adidas and some of our stars created a unique video toasting the success of the team and capturing the mood of the nation.
Olympic medallists Sir Chris Hoy, Jessica Ennis, Victoria Pendleton, Louis Smith and Pete Reed are joined by David Beckham and a number of athletes from Team GB in their own version of Queen's 'Don't Stop Me Now' - celebrating the success of London 2012.
Every day during the Olympic Games we've been showcasing a collection of specially-commissioned illustrations on the cover of the Metro to showcasing the many faces and personalities of Team GB at London 2012. Those who made it down to one of our adidas stores in time could get their hands on a limited edition print of the illustration by handing over a copy of the Metro paper.
Today sees our final illustration in the series - commemorating the many memories, emotions and all those definining moments that will live long in the memory as the stage was taken by Team GB.
What highlight will you pick out from one of our greatest performances in recent times?
Take a look through a selection of the best images from London 2012 and relive some of the greatest performances from Team GB.
The first in a series of specially-commissioned artwork commemorating the London 2012 Olympic Games and taking over the Metro each day. Inspired by the many faces, personalities and disciplines of the athletes who make up Team GB, every day we focus on a different athlete who will take the stage.Today, the focus is on Team GB as they prepare for the start of the Olympic Games, and the opening ceremony.Read more about the artwork below and learn more about the artist.
ABOUT THE ILLUSTRATORJoshua Budich reminds us that once upon a time, movie posters were so beautiful that you could frame them and hang them on your wall with pride. As a huge comic book fan, artists like Bernie Wrightson, Moebius, Katsuhiro Otomo, Frank Miller, Mike Mignola and Tony Moore have all influenced his style.
Calling all Londoners! Thanks to adidas, now's your chance to take the stage and represent the diversity, vibrancy and personality of London. With the imminent Olympic games around the corner, we thought we’d ask our fans to tell us what the Olympics means to them. Dressed in the official Presentation Suit, that our Team GB medal hopefuls will be wearing at London 2012, we take the chosen few to the streets of iconic London to be filmed.Further details:• The film will be 2-3 minutes long, with London as a backdrop• Only 10 Londoners will feature in the short film• We are looking for a good cross section of cosmopolitan Londoners• All ages of all ethnicities• Male and female• We shall be showing the finished film on the adidas facebook page, adidas.
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